The Event UGC Playbook: Step-by-Step for Race Day Success

1️⃣ Recruit Race Ambassadors

One of the most effective ways to generate buzz is by working with ambassadors. These are passionate racers, influencers, or local athletes who promote your event before, during, and after race day.

• What Ambassadors Do:
  • Share training updates and pre-race excitement.
  • Post stories, reels, and behind-the-scenes glimpses of race day.
  • Host Q&A sessions or takeovers on your social channels.
• What You Provide Ambassadors:
  • Free race entries, exclusive swag, or VIP access.
  • Clear guidelines and creative assets to support their posts.
  • Unique discount codes or referral links for their followers.

2️⃣ Make UGC Easy and Fun

• Create Photo-Worthy Spots: Place branded backdrops, scenic course highlights, or quirky props for racers to snap and share.
• Encourage Storytelling: Host contests for "Best Race Story" or "Coolest Action Shot" and offer prizes to participants.
• Leverage Live Content: Partner with ambassadors to livestream moments like the starting gun, on-course action, and post-race celebrations.

3️⃣ Amplify and Engage Post-Race

• Thank and Repost: Share the best UGC on your channels (always give credit!).
• Compile Highlight Reels: Use UGC to create a recap video or gallery that promotes your next event.
• Engage with Participants: Comment on posts, respond to stories, and keep the conversation alive long after the race.

💡 How We Can Help You Do This

Building a UGC strategy can be overwhelming—but that’s where we come in. Our team specializes in creating and managing content strategies for race organizers, including:

• Recruiting and managing ambassadors to promote your event.
• Designing UGC campaigns tailored to your race’s unique vibe.
• Providing professional photography and videography that integrates seamlessly with participant-generated content.
• Amplifying your event’s presence across social media with cohesive, branded messaging.

Let us handle the logistics so you can focus on delivering an unforgettable race day.

🚴‍♂️ Ready to Make Your Race Stand Out?

Whether you’re looking to boost registrations, grow your social media presence, or create a lasting impression, we’ve got the tools, experience, and creativity to make it happen.

Let’s build something amazing together. Contact us today to learn how we can turn your race into a UGC-powered sensation.